Unilever has a long track-record of ecosystem (open) innovation with external parties like suppliers, startups and academics to stay relevant in an increasingly competitive and global world. In this presentation, we will present examples of sensory and consumer research studies which were performed within an ecosystem innovation context to understand how we can help people transition towards healthier and more sustainable diets. We will also share trends, challenges and approaches that we look into and apply, to help the world eat for good through our products.