Dr. Danielle van Hout is a Sensory and Consumer scientist and research consultant with over 20 years of Leadership experience in FMCG R&D. In 2014 she obtained a Ph.D. in “Sensory testing based business decision making” at the Erasmus University of Rotterdam Research Institute of Management in 2014. Collaborates for two decades with leading scientists on effective and ecologically valid consumer and sensory research approaches, and author of over 30 research papers. Danielle is the Director of Sensory at Aigora, a company whose mission is to help sensory & consumer scientists to implement Artificial Intelligence. Next to this, she is the owner of Dee-Prime a sensory & consumer research institute, and chair of the Sensory Expert group of The Netherlands