How can (multi)sensory design contribute to sustainability?

Consumers are well aware that sustainable options for FMCG is a good thing, but often the most sustainable options come at the expense of consumer experience. What can be done about this? This eye-opening talk will engage the audience and shed some light on strategies that are, or could be, used to help consumers value sustainability as an intrinsic part of their product experience. Theoretical and practical implications will be discussed.

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Giulia Granato

PhD Researcher | Wageningen University

Giulia Granato is currently a PhD researcher at Wageningen University, at the Department of Marketing and Consumer Behaviour where she studies how to disrupt companies’ and consumers’ routines to facilitate sustainable behavioural change. Giulia’s research is embodied in the European consortium MYPACK on sustainable packaging innovations and food waste. She therefore, collaborates with food and packaging companies and research institutes across Europe, partners of the consortium.

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