Wim collaborates for 25+ years with large leading companies to practically solve flavor, taste and texture issues and discover new opportunities.
Currently his attention focusses on two big challenges for the food industry: health and sustainability. These challenges involve the development of new products, their consumer acceptance and changing eating habits towards new foods.
Wim also is closely involved in educating young professionals in sensory techniques. Within Essensor and also within the MOA courses “Proeven van Succes”.