Recent developments have introduced new technologies such as virtual reality, voice-to-text and artificial intelligence in sensory research. At our research center we are constantly monitoring which devices, techniques and methods become available to a wider audience. Using a method of prototyping we are exploring what these new technologies can bring us, how they can improve sensory and consumer research and lead to better products. We explore how new technologies can be applied and which ones are here to stay. We will explain what we have learned from previous studies and look forward to what the future can bring us.