Sensory branding for GenZ

Powerful, multisensorial moments are essential in ensuring that your consumers remember you, your experience and your products. GenZ has been brought up in this experience economy and is trendsetting. They are your frontrunners for e.g. plant-based, novel beverages and skincare. They aren’t convinced easily, but do embrace new directions. They don’t just want innovations, they want to innovate themself! Join us and be inspired by GenZ, “Power Moments” and concrete cases.

Stefan Peters

Strategic growth enabler | Haystack Consulting

Stefan Peters has been working for Haystack Consulting as a Strategic growth enabler for 2 years. He is responsible for helping clients to reach their full potential with new introductions, product improvements and new strategies. Next to that he is responsible for the Dutch office. Before joining Haystack Consulting, he worked for 17 years at GfK. His motto is to motivate and to inspire 

Maaike Hagen

Maaike Hagen

Senior Research Consultant | Haystack Consulting

Maaike Hagen is Senior Research Consultant at Haystack Consulting, where she has been working for the last 5 years. Her background is in sensory and consumer science. She is passionate about food and is highly involved with her FMCG clients to help them deliver products that fulfill the needs of consumers.

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